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Monthly Presentation for January 2024: Breeds, Brands and Ranchers

Posted by on December 13, 2023

January 11, 2024


Philip S. Miller Library, Castle Rock

by Larry Schlupp

Breeds, Brands and Ranchers of Early Douglas County is a fascinating, educational presentation that addresses the demanding question posed by Clara Peller in the Wendy’s 1984 television commercial, “Where’s the beef?”  This bit of time travel delves into Douglas County’s early beef cattle industry, exploring the early entry of beef cattle into the County…from were the early various breeds of beef stock originated …and the pioneering ranchers who first introduced the major blooded breeds to the County.

“BBR”, also provides a brief history of cattle brands …where and when brands were first used and the use of cattle brands in both ranging and early Colorado law enforcement.  And, “BBR” attempts to provide a socio-economic perspective of the beef cattle industry by identifying impactful events that influenced the beef industry and by recognizing the various historical eras from 1860 to present-day that shaped the statistical peaks and valleys of the ever-changing beef market.

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